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Indiana University Health

Director-System Marketing-Physician Brand Health and Reputation

System Services
Date Posted
06 July, 2022
Schedule & Shift
Full Time
Day
Requisition Number
334504
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Director-System Marketing-Physician Brand Health and Reputation

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Job Description

Overview

Are you ready for an exciting and rewarding career, working alongside some of the brightest minds in healthcare? Indiana University Health is seeking a dedicated and enthusiastic marketing leader to join our growing team and further our vision of making Indiana one of the nation’s healthiest states.

The System Marketing Director will lead the development and execution of marketing strategies and plans to achieve annual and long-term goals related to physician brand health and US News and World Report brand reputation. The Director is responsible for promoting and maintaining the brand image with the physician audience at local and national levels and applying various communication strategies to create an impression, raise awareness, and encourage preference and response by the physician audience for the organization and our brand. This leader is accountable to delivering strong physician brand health, improving the brand reputation score of the US News and World Report Best Hospitals Rankings and driving awareness of the Clinical Destination Programs at IU Health.

Combined with the latest technology, research breakthroughs and a partnership with the Indiana University School of Medicine, IU Health is the only hospital in Indiana nationally ranked for 24 years in a row and is a leader in providing the highest level of specialized care. This position presents a unique opportunity to work with leadership across IU Health and IU School of Medicine on an important strategic priority for both organizations. Based on the expectations as defined by the corporate priorities, this leader will help drive the business case to significantly grow a team in the next 6-12 months to support this critical strategic brand work.

The ideal candidate is proficient and has proven experience in leading the development of marketing strategies and plans that achieve short and long-term organization goals. This leader should have a high level of emotional intelligence, ability to take a mid- to long-term, big picture view of the business and experience working with leaders across functions in a matrix environment to achieve goals through influence, collaboration and identifying innovative solutions.


 Bachelors Degree Required. Masters Preferred.
• Degree in Marketing, Health Administration, Business Administration, or related field preferred.
• Requires 7-10 years of relevant experience including significant experience leading brand strategy.
• Requires 3+ years of direct supervisory leadership experience in a healthcare-related industry.
• Requires leadership experience in a matrix organization and complex work environment.
• Requires knowledge of state and national regulatory agency guidelines.

 

Safeguarding our patients and each other is an important part of how we deliver the best care possible to the communities we serve. As a condition of employment, IU Health requires all new hires to receive various vaccinations, including the influenza and COVID-19 vaccines, barring an approved exemption. New hires will also be provided the option to submit proof of previous vaccination.

We are an equal opportunity employer and value diversity and inclusion at IU Health. IU Health does not discriminate on the basis of race, color, religion, sex, sexual orientation, age, disability, genetic information, veteran status, national origin, gender identity and/or expression, marital status or any other characteristic protected by federal, state or local law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Qualifications for the Director-System Marketing-Physician Brand Health and Reputation Role

Overview

Are you ready for an exciting and rewarding career, working alongside some of the brightest minds in healthcare? Indiana University Health is seeking a dedicated and enthusiastic marketing leader to join our growing team and further our vision of making Indiana one of the nation’s healthiest states.

The System Marketing Director will lead the development and execution of marketing strategies and plans to achieve annual and long-term goals related to physician brand health and US News and World Report brand reputation. The Director is responsible for promoting and maintaining the brand image with the physician audience at local and national levels and applying various communication strategies to create an impression, raise awareness, and encourage preference and response by the physician audience for the organization and our brand. This leader is accountable to delivering strong physician brand health, improving the brand reputation score of the US News and World Report Best Hospitals Rankings and driving awareness of the Clinical Destination Programs at IU Health.

Combined with the latest technology, research breakthroughs and a partnership with the Indiana University School of Medicine, IU Health is the only hospital in Indiana nationally ranked for 24 years in a row and is a leader in providing the highest level of specialized care. This position presents a unique opportunity to work with leadership across IU Health and IU School of Medicine on an important strategic priority for both organizations. Based on the expectations as defined by the corporate priorities, this leader will help drive the business case to significantly grow a team in the next 6-12 months to support this critical strategic brand work.

The ideal candidate is proficient and has proven experience in leading the development of marketing strategies and plans that achieve short and long-term organization goals. This leader should have a high level of emotional intelligence, ability to take a mid- to long-term, big picture view of the business and experience working with leaders across functions in a matrix environment to achieve goals through influence, collaboration and identifying innovative solutions.


  • qualifications__list
     Bachelors Degree Required. Masters Preferred.
  •  Degree in Marketing, Health Administration, Business Administration, or related field preferred.
  • Requires 7-10 years of relevant experience including significant experience leading brand strategy.
  •  Requires 3+ years of direct supervisory leadership experience in a healthcare-related industry.
  •  Requires leadership experience in a matrix organization and complex work environment.
  •  Requires knowledge of state and national regulatory agency guidelines.

Job Page Content image

Indiana University Health is Indiana’s most comprehensive health system, with 16 hospitals and more than 34,000 team members serving Hoosiers across the state. Our partnership with the Indiana University School of Medicine gives our team members access to the very latest science and the very best training, advancing care for all. We’re looking for team members who share the things that matter most to us. People who are inspired by challenging and meaningful work for the good of every patient. People who are compassionate and serve with a purpose. People who aspire to excellence every day. People who are always ready to apply themselves.

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