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Indiana University Health

System Marketing Brand Manager – Specialty Care

System Services
Date Posted
24 October, 2022
Schedule & Shift
Full Time
Day
Requisition Number
334505
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System Marketing Brand Manager – Specialty Care

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Job Description

Overview

Are you ready for an exciting and rewarding career, working alongside some of the brightest minds in healthcare? Indiana University Health is seeking a dedicated and enthusiastic marketing professional to join our growing team and further our vision of making Indiana one of the nation’s healthiest states.

 

Communicating to both physician and consumer audiences, the System Marketing Brand Manager performs a wide variety of functions for the Specialty Care Marketing team and supports the achievement of strategic marketing objectives for Neuroscience service line through the development and execution of effective marketing strategies and brand plans.

 

IU Health is the only hospital in Indiana nationally ranked for 24 years in a row and is a leader in providing the highest level of specialized care. Combined with the latest technology, research breakthroughs and a partnership with the Indiana University School of Medicine, this presents a unique opportunity to learn and grow as a marketer in an exciting field. The System Marketing Brand Manager will have the opportunity to work on a variety of service line and system priorities as deemed appropriate.

 

Key activities:

  • Supports the achievement of strategic system, business unit and Institute marketing objectives for Neuroscience through the execution of effective brand plans
  • Identifies and implements marketing strategies and programs in collaboration with cross-functional teams
  • Coordinates the development of marketing communications materials by creative design and creative writing services to effectively represent the products, services, brands and/or the organization to target audiences
  • Responsible for research and competitive analysis for marketing projects
  • Works with other functional areas to collect information
  • Analyzes and interprets data and recommends changes to marketing objectives and/or programs
  • Supports content creation and identifies opportunities to amplify messaging through social media, public relations, physician liaisons and other channels

 

The ideal candidate is proficient and has proven experience working across functions to lead the development and execution of marketing strategies and plans in a matrix environment that achieve organization goals. The candidate should be a self-starter, critical thinker, highly organized, resourceful and a strong communicator and collaborator, with keen attention to detail, the ability to manage projects with sound methodologies and the desire to pursue a career in healthcare marketing for a mission-driven organization. Experience in physician marketing and marketing support of a sales or physician liaison team is a preferred.

The marketing, experience and communication organization at IU Health is comprised of many different teams and focus areas, including system and service line marketing, regional marketing, digital marketing, patient experience, research and analytics, social media, internal and corporate communications, and public relations, which offers many unique opportunities to develop both personally and professionally.

  • Bachelors Degree Required. Masters Preferred.
  • 5-7 years of relevant experience. Degree in Marketing, Business, Sales, Journalism, or healthcare-related field preferred Experience in a healthcare related industry preferred. Experience with matrix organization and complex work environment Experience exhibiting professional judgment and diplomacy in handling unexpected problems and frequent interruptions.

 

Safeguarding our patients and each other is an important part of how we deliver the best care possible to the communities we serve. As a condition of employment, IU Health requires all new hires to receive various vaccinations, including the influenza and COVID-19 vaccines, barring an approved exemption. New hires will also be provided the option to submit proof of previous vaccination.

We are an equal opportunity employer and value diversity and inclusion at IU Health. IU Health does not discriminate on the basis of race, color, religion, sex, sexual orientation, age, disability, genetic information, veteran status, national origin, gender identity and/or expression, marital status or any other characteristic protected by federal, state or local law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Indiana University Health is Indiana’s most comprehensive health system, with 16 hospitals and more than 34,000 team members serving Hoosiers across the state. Our partnership with the Indiana University School of Medicine gives our team members access to the very latest science and the very best training, advancing care for all. We’re looking for team members who share the things that matter most to us. People who are inspired by challenging and meaningful work for the good of every patient. People who are compassionate and serve with a purpose. People who aspire to excellence every day. People who are always ready to apply themselves.

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