Senior Associate-Digital Marketing and Experience (Hybrid)
Job Location
Department
17 November, 2023
Full Time
Day
349598
Senior Associate-Digital Marketing and Experience (Hybrid)
Job Description
Overview
Come join IU Health as a Associate - Digital Marketing & Experience Senior. We have an exciting opportunity at our Fairbanks Hall location.
At IU Health, your personal and professional growth is a top priority. You will have access to many diverse opportunities to learn and develop in meaningful ways that matter most to you, such as training, leadership development, promotion opportunities and cross training development.
We offer a comprehensive benefits package designed for you, which includes medical, dental, vision, a matching 401K, PTO, tuition reimbursement program, wellness program, and more
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The Senior Associate serves as a key member of the Digital Marketing and Experience team, leading search engine optimization (SEO) support of the health system’s digital presence: conducting keyword research, developing strategy and on-page recommendations, completing SEO performance review and competitive analysis, and implementing technical and schema updates. The Senior Associate will also be responsible for improving search marketing capabilities, optimizing patient and consumer engagement, and delivering results against key business objectives for the marketing teams.
KEY ACTIVITIES
· Lead planning, execution, and analysis of SEO programs and campaigns
· Create search marketing plans supporting brand marketing strategies
· Identify trends in keyword topics to help influence content recommendations and information architecture
· Build SEO roadmap based on impact, level of effort, and risk to help increase customer engagement through organic search
· Lead cross-functional teams to implement SEO best practices, execute day-to-day tactical website updates, and drive growth by following the SEO roadmap
· Develop SEO A/B tests to ensure changes made for SEO positively impact KPIs
· Identify opportunities for traffic growth through optimization of site architecture, keyword selection, on-page factors, and scalable content
· Stay current on new and emerging SEO opportunities, best practices, industry updates, and search engine developments
· Perform link analysis and make recommendations for link structure and page authority
· Measure SEO performance against annual goals
· Work collaboratively with Digital Marketing and Experience team, agencies, contractors and other IU Health team members
· Assist with other digital marketing tasks and projects, as assigned
• Degree in Web/New Media, Informatics, Computer Science, Marketing, Business or related discipline preferred.
• 3-5 years of Experience.
• Requires in-depth experience with website design and development including HTML, CSS, standards, usability, analytics, search engine optimization, and related terminology.
• Requires in-depth experience with standard web content management solutions and methodologies.
• Experience with matrix organization and complex work environment preferred.
#LI-SL1
We are an equal opportunity employer and value diversity and inclusion at IU Health. IU Health does not discriminate on the basis of race, color, religion, sex, sexual orientation, age, disability, genetic information, veteran status, national origin, gender identity and/or expression, marital status or any other characteristic protected by federal, state or local law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Qualifications for the Senior Associate-Digital Marketing and Experience (Hybrid) Role
Overview
Come join IU Health as a Associate - Digital Marketing & Experience Senior. We have an exciting opportunity at our Fairbanks Hall location.
At IU Health, your personal and professional growth is a top priority. You will have access to many diverse opportunities to learn and develop in meaningful ways that matter most to you, such as training, leadership development, promotion opportunities and cross training development.
We offer a comprehensive benefits package designed for you, which includes medical, dental, vision, a matching 401K, PTO, tuition reimbursement program, wellness program, and more
-----------------------------------------------------------------------------------------------------
The Senior Associate serves as a key member of the Digital Marketing and Experience team, leading search engine optimization (SEO) support of the health system’s digital presence: conducting keyword research, developing strategy and on-page recommendations, completing SEO performance review and competitive analysis, and implementing technical and schema updates. The Senior Associate will also be responsible for improving search marketing capabilities, optimizing patient and consumer engagement, and delivering results against key business objectives for the marketing teams.
KEY ACTIVITIES
· Lead planning, execution, and analysis of SEO programs and campaigns
· Create search marketing plans supporting brand marketing strategies
· Identify trends in keyword topics to help influence content recommendations and information architecture
· Build SEO roadmap based on impact, level of effort, and risk to help increase customer engagement through organic search
· Lead cross-functional teams to implement SEO best practices, execute day-to-day tactical website updates, and drive growth by following the SEO roadmap
· Develop SEO A/B tests to ensure changes made for SEO positively impact KPIs
· Identify opportunities for traffic growth through optimization of site architecture, keyword selection, on-page factors, and scalable content
· Stay current on new and emerging SEO opportunities, best practices, industry updates, and search engine developments
· Perform link analysis and make recommendations for link structure and page authority
· Measure SEO performance against annual goals
· Work collaboratively with Digital Marketing and Experience team, agencies, contractors and other IU Health team members
· Assist with other digital marketing tasks and projects, as assigned
- Bachelor's Degree required.
- Degree in Web/New Media, Informatics, Computer Science, Marketing, Business or related discipline preferred.
- 3-5 years of Experience.
- Requires in-depth experience with website design and development including HTML, CSS, standards, usability, analytics, search engine optimization, and related terminology.
- Requires in-depth experience with standard web content management solutions and methodologies.
- Experience with matrix organization and complex work environment preferred.
#LI-SL1
Indiana University Health is Indiana’s most comprehensive health system, with 16 hospitals and nearly 40,000 team members serving Hoosiers across the state. Our partnership with the Indiana University School of Medicine gives our team members access to the very latest science and the very best training, advancing care for all. We’re looking for team members who share the things that matter most to us. People who are inspired by challenging and meaningful work for the good of every patient. People who are compassionate and serve with a purpose. People who aspire to excellence every day. People who are always ready to apply themselves.
Interested in working for IU Health?
Take the first step by joining our Talent Network today!
