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Indiana University Health

Senior Marketing Associate – Clinical Destinations & National Reputation

System Services
Date Posted
16 June, 2023
Schedule & Shift
Full Time
Requisition Number
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Senior Marketing Associate – Clinical Destinations & National Reputation

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Job Description


Are you ready for an exciting and rewarding career, working alongside some of the brightest minds in healthcare? Indiana University Health is seeking a dedicated and enthusiastic marketing professional to join our growing team and further our vision of making Indiana one of the nation’s healthiest states.


Communicating specifically to our physician audiences, the Marketing Associate performs a wide variety of functions for the Specialty Care Marketing team and supports the achievement of strategic marketing objectives for our clinical destinations, and national reputation initiatives through the execution of tactical marketing plans.


IU Health is the only hospital in Indiana nationally ranked by US New & World Report for 25 years in a row and is a leader in providing the highest level of specialized care. Combined with the latest technology, research breakthroughs and a partnership with the Indiana University School of Medicine, this presents a unique opportunity to learn and grow as a marketer in an exciting field. The Marketing Associate work on a variety of system brand priorities as deemed appropriate and be a part of a high-performing team.


Key activities:

  • Supports the achievement of strategic business unit marketing objectives through the execution of effective brand plans focusing specifically on the physician audience. 
  • Implements marketing tactics and programs in collaboration with cross-functional teams. 
  • Provides support for the development of marketing communications materials through creative design and creative writing services to effectively represent the products, services, brands and/or the organization to customers and prospects. 
  • Responsible for research and competitive analysis for marketing projects. Works with other functional areas to collect information. 
  • Analyzes and interprets data and recommends changes to marketing objectives and/or programs.
  • Supports content creation and identifies opportunities to amplify messaging through social media, public relations, physician liaisons and more.


The ideal candidate will have up to 2-5 years of marketing experience. The candidate should have strong project management skill, be a self-starter, critical thinker, highly organized, resourceful, strong written and verbal communicator, collaborator, has keen attention to detail, and a desire to pursue a career in healthcare marketing for a mission-driven organization. 


The marketing, experience and communication organization at IU Health is comprised of many different teams and focus areas, including system and service line marketing, regional marketing, digital marketing, patient experience, research and analytics, social media, internal and corporate communications, and public relations, which offers many unique opportunities to develop both personally and professionally.


  •  Bachelors Degree Required.
  • 3-5 years of relevant experience. 
  • Degree in Marketing, Business, Sales, Journalism, or healthcare-related field preferred. 
  • Experience in a healthcare related industry preferred. 
  • Experience with matrix organization and complex work environment a plus . 
  • Experience exhibiting professional judgment and diplomacy in handling unexpected problems and frequent interruptions.


We are an equal opportunity employer and value diversity and inclusion at IU Health. IU Health does not discriminate on the basis of race, color, religion, sex, sexual orientation, age, disability, genetic information, veteran status, national origin, gender identity and/or expression, marital status or any other characteristic protected by federal, state or local law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Indiana University Health is Indiana’s most comprehensive health system, with 15 hospitals and nearly 40,000 team members serving Hoosiers across the state. Our partnership with the Indiana University School of Medicine gives our team members access to the very latest science and the very best training, advancing care for all. We’re looking for team members who share the things that matter most to us. People who are inspired by challenging and meaningful work for the good of every patient. People who are compassionate and serve with a purpose. People who aspire to excellence every day. People who are always ready to apply themselves.

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