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Indiana University Health

System Marketing Brand Manager

System Clinical Services
Date Posted
15 April, 2021
Schedule & Shift
Full Time
Day
Requisition Number
305102
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System Marketing Brand Manager

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Job Description

Overview

Supports and executes strategic service line (SSL) marketing strategies and effective brand plans to achieve SSL & Strategic Business Unit annual and long-term goals. Identifies and implements marketing strategies and programs in collaboration with cross-functional teams. Coordinates the development of marketing communications materials by creative design and creative writing services to effectively represent the products, services, brands and/or the organization to customers and prospects. Responsible for research and competitive analysis for marketing projects. Works with other functional areas to collect information. Analyzes and interprets data and recommends changes to marketing objectives and/or programs.
 Bachelors Degree Required. Masters Preferred.
• 5-7 years of relevant experience. Degree in Marketing, Business, Sales, Journalism, or healthcare-related field preferred Experience in a healthcare related industry preferred. Experience with matrix organization and complex work environment Experience exhibiting professional judgment and diplomacy in handling unexpected problems and frequent interruptions.

 

We are an equal opportunity employer and value diversity and inclusion at IU Health. IU Health does not discriminate on the basis of race, color, religion, sex, sexual orientation, age, disability, genetic information, veteran status, national origin, gender identity and/or expression, marital status or any other characteristic protected by federal, state or local law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Qualifications for the System Marketing Brand Manager Role

Overview

Supports and executes strategic service line (SSL) marketing strategies and effective brand plans to achieve SSL & Strategic Business Unit annual and long-term goals. Identifies and implements marketing strategies and programs in collaboration with cross-functional teams. Coordinates the development of marketing communications materials by creative design and creative writing services to effectively represent the products, services, brands and/or the organization to customers and prospects. Responsible for research and competitive analysis for marketing projects. Works with other functional areas to collect information. Analyzes and interprets data and recommends changes to marketing objectives and/or programs.
  • qualifications__list
     Bachelors Degree Required. Masters Preferred.
  • 5-7 years of relevant experience. Degree in Marketing, Business, Sales, Journalism, or healthcare-related field preferred Experience in a healthcare related industry preferred. Experience with matrix organization and complex work environment Experience exhibiting professional judgment and diplomacy in handling unexpected problems and frequent interruptions.
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Indiana University Health is Indiana’s most comprehensive health system, with 16 hospitals and more than 34,000 team members serving Hoosiers across the state. Our partnership with the Indiana University School of Medicine gives our team members access to the very latest science and the very best training, advancing care for all. We’re looking for team members who share the things that matter most to us. People who are inspired by challenging and meaningful work for the good of every patient. People who are compassionate and serve with a purpose. People who aspire to excellence every day. People who are always ready to apply themselves.

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