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Indiana University Health

Brand Manager- Pharmacy Marketing

System Services
Date Posted
08 November, 2021
Schedule & Shift
Full Time
Day
Requisition Number
319807
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Brand Manager- Pharmacy Marketing

Job Description

Overview

Description:

This system marketing brand manager role will work closely with Pharmacy leadership to impact growth and support the overall Pharmacy work for IU Health. The role is responsible for developing a strategic marketing plan in collaboration with appropriate stakeholders, executing the plans, and stewarding the IU Health brand in support of achieving business objectives.

Details Include:

Develops, supports and executes marketing strategies and brand plans to achieve annual and long-term goals for the Pharmacy line of business.  Identifies and implements marketing strategies and programs in collaboration with cross-functional teams. Coordinates the development of marketing communications materials to effectively represent the products, services, brands and/or the organization to customers,  patients and team members.   Responsible for research and competitive analysis for marketing projects. Works with other functional areas to collect information. Analyzes and interprets data and recommends changes to marketing objectives and/or programs.

Responsibilities:

Connect to Promise - Demonstrates a commitment to IU Health's mission, vision, and values by exhibiting behaviors and delivering results that align with the strategic direction of the organization. Ensure IU Health is working toward its vision of improving the health of all Hoosiers by providing the best care for each person as we practice our values of purpose, excellence, compassion and team.

Analysis - Thoroughly analyzes problems and opportunities, and their impact on the business, system marketing in particular. Takes into account all fact-based and stakeholder information in order to evaluate alternatives and make judgment-rich decisions. Probes symptoms to determine the underlying causes of problems and then integrates information from a variety of sources to arrive at optimal solutions.

Project Management - Develops solutions with sound methodologies, guidelines, and system marketing best practices; makes decisions and solve problems within project plan parameters; recognizes patterns, time sequences, events, or underlying issues in complex relationships; chooses the best alternative based on consideration of pros, cons, tradeoffs, timing, and available resources.

Business Acumen - Exhibits a basic understanding of the organization and how it is structured, the dynamics of the health systems industry at large, and the overall competitive landscape. Has foundational knowledge of business functions and operations of the system marketing department.

Collaboration - Collaborates with others to find creative and innovative business solutions. Actively contributes to their team(s), and the achievement of team and organizational goals. Engages, guides and mentors other team members as needed.

Execution - Addresses problems directly and implements objectives effectively. Produces on-time, high-quality work deliverables. Able to apply basic project management principles, and ensure standard of work is place and reflects leading system marketing best practices.

Leadership - Takes the initiative to proactively resolve issues, address concerns, identify potential risks, and improve overall processes and outcomes. Seeks new ways to improve individual and team efforts for overall success, while promoting collaboration and teamwork.

 Bachelors Degree Required. Masters Preferred.
• 5-7 years of relevant experience. Degree in Marketing, Business, Sales, Journalism, or healthcare-related field preferred Experience in a healthcare related industry preferred. Experience with matrix organization and complex work environment Experience exhibiting professional judgment and diplomacy in handling unexpected problems and frequent interruptions.

 

Safeguarding our patients and each other is an important part of how we deliver the best care possible to the communities we serve. As a condition of employment, IU Health requires all new hires to receive various vaccinations, including the influenza and COVID-19 vaccines, barring an approved exemption. New hires will also be provided the option to submit proof of previous vaccination. The COVID-19 vaccine is not required to begin employment; however, all team members need to be fully vaccinated by September 1, 2021.

We are an equal opportunity employer and value diversity and inclusion at IU Health. IU Health does not discriminate on the basis of race, color, religion, sex, sexual orientation, age, disability, genetic information, veteran status, national origin, gender identity and/or expression, marital status or any other characteristic protected by federal, state or local law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Qualifications for the Brand Manager- Pharmacy Marketing Role

Overview

Description:

This system marketing brand manager role will work closely with Pharmacy leadership to impact growth and support the overall Pharmacy work for IU Health. The role is responsible for developing a strategic marketing plan in collaboration with appropriate stakeholders, executing the plans, and stewarding the IU Health brand in support of achieving business objectives.

Details Include:

Develops, supports and executes marketing strategies and brand plans to achieve annual and long-term goals for the Pharmacy line of business.  Identifies and implements marketing strategies and programs in collaboration with cross-functional teams. Coordinates the development of marketing communications materials to effectively represent the products, services, brands and/or the organization to customers,  patients and team members.   Responsible for research and competitive analysis for marketing projects. Works with other functional areas to collect information. Analyzes and interprets data and recommends changes to marketing objectives and/or programs.

Responsibilities:

Connect to Promise - Demonstrates a commitment to IU Health's mission, vision, and values by exhibiting behaviors and delivering results that align with the strategic direction of the organization. Ensure IU Health is working toward its vision of improving the health of all Hoosiers by providing the best care for each person as we practice our values of purpose, excellence, compassion and team.

Analysis - Thoroughly analyzes problems and opportunities, and their impact on the business, system marketing in particular. Takes into account all fact-based and stakeholder information in order to evaluate alternatives and make judgment-rich decisions. Probes symptoms to determine the underlying causes of problems and then integrates information from a variety of sources to arrive at optimal solutions.

Project Management - Develops solutions with sound methodologies, guidelines, and system marketing best practices; makes decisions and solve problems within project plan parameters; recognizes patterns, time sequences, events, or underlying issues in complex relationships; chooses the best alternative based on consideration of pros, cons, tradeoffs, timing, and available resources.

Business Acumen - Exhibits a basic understanding of the organization and how it is structured, the dynamics of the health systems industry at large, and the overall competitive landscape. Has foundational knowledge of business functions and operations of the system marketing department.

Collaboration - Collaborates with others to find creative and innovative business solutions. Actively contributes to their team(s), and the achievement of team and organizational goals. Engages, guides and mentors other team members as needed.

Execution - Addresses problems directly and implements objectives effectively. Produces on-time, high-quality work deliverables. Able to apply basic project management principles, and ensure standard of work is place and reflects leading system marketing best practices.

Leadership - Takes the initiative to proactively resolve issues, address concerns, identify potential risks, and improve overall processes and outcomes. Seeks new ways to improve individual and team efforts for overall success, while promoting collaboration and teamwork.

  • qualifications__list
     Bachelors Degree Required. Masters Preferred.
  • 5-7 years of relevant experience. Degree in Marketing, Business, Sales, Journalism, or healthcare-related field preferred Experience in a healthcare related industry preferred. Experience with matrix organization and complex work environment Experience exhibiting professional judgment and diplomacy in handling unexpected problems and frequent interruptions.

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Indiana University Health is Indiana’s most comprehensive health system, with 16 hospitals and more than 34,000 team members serving Hoosiers across the state. Our partnership with the Indiana University School of Medicine gives our team members access to the very latest science and the very best training, advancing care for all. We’re looking for team members who share the things that matter most to us. People who are inspired by challenging and meaningful work for the good of every patient. People who are compassionate and serve with a purpose. People who aspire to excellence every day. People who are always ready to apply themselves.

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