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Indiana University Health

Specialty Care Marketing Associate

System Services
Date Posted
21 February, 2022
Schedule & Shift
Full Time
Day
Requisition Number
322295
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Specialty Care Marketing Associate

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Job Description

Overview

Are you ready for an exciting and rewarding career, working alongside some of the brightest minds in healthcare? Indiana University Health is seeking a dedicated and enthusiastic marketing professional to join the Specialty Care Marketing team and further our vision of making Indiana one of the nation’s healthiest states.

Communicating to both physician and consumer audiences, the Specialty Care Marketing Associate will support the achievement of strategic service line marketing objectives through the execution of effective brand plans in close collaboration with their leader and other team members. IU Health is the only hospital in Indiana nationally ranked for 24 years in a row and is a leader in providing the highest level of specialized care. Combined with the latest technology, research breakthroughs and a partnership with the Indiana University School of Medicine, this presents a unique opportunity to learn and grow as a marketer in an exciting field. The Specialty Care Marketing Associate will have opportunities to work on a variety of service line and system priorities as deemed appropriate.

Key activities include:

- Supporting implementation of annual brand plans
- Assisting in the identification and execution of marketing programs in close collaboration with cross-functional teams
- Supporting the development of communications materials to effectively represent the IU Health brand and service lines to referring providers and consumers
- Conducting industry and competitive research to inform key decisions
- Monitoring campaign performance and compiling data for reporting
- Supporting content creation and identifying opportunities to amplify messaging through social media, public relations, and other channels
- Other projects and areas of focus may be assigned as needed

The ideal candidate will be a self-starter, critical thinker, highly organized, resourceful and a strong communicator and collaborator, with keen attention to detail, the ability to manage projects with sound methodologies and the desire to pursue a career in healthcare for a mission-driven organization.

The marketing organization at IU Health is comprised of many different teams and focus areas, including system and specialty care marketing, regional marketing, digital marketing, patient experience, market research and analytics, destination services, social media, internal and corporate communications, and public relations, which offers many unique opportunities to develop both personally and professionally.

This position is based in downtown Indianapolis with the opportunity to work both remote and in the office depending on day-to-day responsibilities.

Sound like a match? Take the next step and apply to join the team that is united in leading the way, both today and in the future.

 Bachelors Degree Required.
• Degree in Marketing, Business, Sales, Journalism, or healthcare-related field preferred.
• 0-3 years of relevant experience.
• Requires experience exhibiting professional judgment and diplomacy in handling unexpected problems and frequent interruptions.

 

Safeguarding our patients and each other is an important part of how we deliver the best care possible to the communities we serve. As a condition of employment, IU Health requires all new hires to receive various vaccinations, including the influenza and COVID-19 vaccines, barring an approved exemption. New hires will also be provided the option to submit proof of previous vaccination.

We are an equal opportunity employer and value diversity and inclusion at IU Health. IU Health does not discriminate on the basis of race, color, religion, sex, sexual orientation, age, disability, genetic information, veteran status, national origin, gender identity and/or expression, marital status or any other characteristic protected by federal, state or local law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Qualifications for the Specialty Care Marketing Associate Role

Overview

Are you ready for an exciting and rewarding career, working alongside some of the brightest minds in healthcare? Indiana University Health is seeking a dedicated and enthusiastic marketing professional to join the Specialty Care Marketing team and further our vision of making Indiana one of the nation’s healthiest states.

Communicating to both physician and consumer audiences, the Specialty Care Marketing Associate will support the achievement of strategic service line marketing objectives through the execution of effective brand plans in close collaboration with their leader and other team members. IU Health is the only hospital in Indiana nationally ranked for 24 years in a row and is a leader in providing the highest level of specialized care. Combined with the latest technology, research breakthroughs and a partnership with the Indiana University School of Medicine, this presents a unique opportunity to learn and grow as a marketer in an exciting field. The Specialty Care Marketing Associate will have opportunities to work on a variety of service line and system priorities as deemed appropriate.

Key activities include:

- Supporting implementation of annual brand plans
- Assisting in the identification and execution of marketing programs in close collaboration with cross-functional teams
- Supporting the development of communications materials to effectively represent the IU Health brand and service lines to referring providers and consumers
- Conducting industry and competitive research to inform key decisions
- Monitoring campaign performance and compiling data for reporting
- Supporting content creation and identifying opportunities to amplify messaging through social media, public relations, and other channels
- Other projects and areas of focus may be assigned as needed

The ideal candidate will be a self-starter, critical thinker, highly organized, resourceful and a strong communicator and collaborator, with keen attention to detail, the ability to manage projects with sound methodologies and the desire to pursue a career in healthcare for a mission-driven organization.

The marketing organization at IU Health is comprised of many different teams and focus areas, including system and specialty care marketing, regional marketing, digital marketing, patient experience, market research and analytics, destination services, social media, internal and corporate communications, and public relations, which offers many unique opportunities to develop both personally and professionally.

This position is based in downtown Indianapolis with the opportunity to work both remote and in the office depending on day-to-day responsibilities.

Sound like a match? Take the next step and apply to join the team that is united in leading the way, both today and in the future.

  • qualifications__list
     Bachelors Degree Required.
  •  Degree in Marketing, Business, Sales, Journalism, or healthcare-related field preferred.
  • 0-3 years of relevant experience.
  •  Requires experience exhibiting professional judgment and diplomacy in handling unexpected problems and frequent interruptions.
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Indiana University Health is Indiana’s most comprehensive health system, with 16 hospitals and more than 34,000 team members serving Hoosiers across the state. Our partnership with the Indiana University School of Medicine gives our team members access to the very latest science and the very best training, advancing care for all. We’re looking for team members who share the things that matter most to us. People who are inspired by challenging and meaningful work for the good of every patient. People who are compassionate and serve with a purpose. People who aspire to excellence every day. People who are always ready to apply themselves.

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