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Indiana University Health

Director-Marketing, IU Health Plans & Population Health

System Services
Date Posted
20 April, 2022
Schedule & Shift
Full Time
Day
Requisition Number
322392
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Director-Marketing, IU Health Plans & Population Health

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Job Description

Overview

The Director of Marketing for value-based care (VBC) plays a key role in the successful evolution of improving access, affordability, and overall experience for all patients we serve at IU Health. The leader supports IU Health Plans and Population Health by developing and implementing marketing strategies and plans to achieve the objectives for IU Health’s value-based care annual and long-term goals which include:

  • Increasing membership for IU Health Plans products (Medicare Advantage, Commercial)
  • Developing and communicating the compelling story of value-based care to external and internal audiences in collaboration with cross functional leaders and teams
  • Establish a strong and effective partnership with the IU health physician community
  • Support the success of CMS and other risk-based arrangements via effective communication to key stakeholders
  • Support population health initiatives and business objectives for new models of delivering care

A critical skill for success in this role will be the development of strong partnerships with business leaders (across levels and functions) to help set the vision for the teams and integrate customers, market and competition understanding as part of strategic decision making. As a leader of a group of engaged marketers, the Director of Marketing for VBC, also establishes policy and direction for their department, coordinates budgets, brand planning and advertising, and is accountable for the engagement of their team and department results.

Reports to: Executive Director-Marketing

Direct reports: 1 System Marketing Manager and 3 Brand Managers

 Bachelors Degree Required. Masters Preferred.
• Degree in Marketing, Business, Health Administration, Business Administration, or related field preferred.
• Requires 7-10 years of relevant experience.
• Requires 3+ years of direct supervisory leadership experience in a healthcare-related industry.
• Requires leadership experience in a matrix organization and complex work environment.
• Requires knowledge of applicable Federal, State, and Local regulatory agency guidelines and laws.

#LI-SL1

 

Safeguarding our patients and each other is an important part of how we deliver the best care possible to the communities we serve. As a condition of employment, IU Health requires all new hires to receive various vaccinations, including the influenza and COVID-19 vaccines, barring an approved exemption. New hires will also be provided the option to submit proof of previous vaccination.

We are an equal opportunity employer and value diversity and inclusion at IU Health. IU Health does not discriminate on the basis of race, color, religion, sex, sexual orientation, age, disability, genetic information, veteran status, national origin, gender identity and/or expression, marital status or any other characteristic protected by federal, state or local law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Qualifications for the Director-Marketing, IU Health Plans & Population Health Role

Overview

The Director of Marketing for value-based care (VBC) plays a key role in the successful evolution of improving access, affordability, and overall experience for all patients we serve at IU Health. The leader supports IU Health Plans and Population Health by developing and implementing marketing strategies and plans to achieve the objectives for IU Health’s value-based care annual and long-term goals which include:

  • Increasing membership for IU Health Plans products (Medicare Advantage, Commercial)
  • Developing and communicating the compelling story of value-based care to external and internal audiences in collaboration with cross functional leaders and teams
  • Establish a strong and effective partnership with the IU health physician community
  • Support the success of CMS and other risk-based arrangements via effective communication to key stakeholders
  • Support population health initiatives and business objectives for new models of delivering care

A critical skill for success in this role will be the development of strong partnerships with business leaders (across levels and functions) to help set the vision for the teams and integrate customers, market and competition understanding as part of strategic decision making. As a leader of a group of engaged marketers, the Director of Marketing for VBC, also establishes policy and direction for their department, coordinates budgets, brand planning and advertising, and is accountable for the engagement of their team and department results.

Reports to: Executive Director-Marketing

Direct reports: 1 System Marketing Manager and 3 Brand Managers

  • qualifications__list
     Bachelors Degree Required. Masters Preferred.
  •  Degree in Marketing, Business, Health Administration, Business Administration, or related field preferred.
  • Requires 7-10 years of relevant experience.
  •  Requires 3+ years of direct supervisory leadership experience in a healthcare-related industry.
  •  Requires leadership experience in a matrix organization and complex work environment.
  •  Requires knowledge of applicable Federal, State, and Local regulatory agency guidelines and laws.

    #LI-SL1

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Indiana University Health is Indiana’s most comprehensive health system, with 16 hospitals and more than 34,000 team members serving Hoosiers across the state. Our partnership with the Indiana University School of Medicine gives our team members access to the very latest science and the very best training, advancing care for all. We’re looking for team members who share the things that matter most to us. People who are inspired by challenging and meaningful work for the good of every patient. People who are compassionate and serve with a purpose. People who aspire to excellence every day. People who are always ready to apply themselves.

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