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Indiana University Health

Director-System Marketing

System Services
Date Posted
20 January, 2022
Schedule & Shift
Full Time
Day
Requisition Number
323304
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Director-System Marketing

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Job Description

Overview

The Director-System Marketing develops, implements, and executes marketing strategies and plans to achieve Strategic Business Unit & System annual and long-term goals. The Director promotes and maintains the brand image at local, national or international levels. The incumbent coordinates the marketing strategies including budgets, advertising and promotion of the brand. Develops associated advertising campaigns. The leader applies various communication strategies to create an impression, raise awareness, and encourage a preference and response by the target audience for the organization and its products, services, and brands. The Director-System Marketing establishes policy and direction for department, and is accountable for department results.
 Bachelors Degree Required. Masters Preferred.
• Degree in Marketing, Health Administration, Business Administration, or related field preferred.
• Requires 7-10 years of relevant experience including significant experience leading brand strategy.
• Requires 3+ years of direct supervisory leadership experience in a healthcare-related industry.
• Requires leadership experience in a matrix organization and complex work environment.
• Requires knowledge of state and national regulatory agency guidelines.

 

Safeguarding our patients and each other is an important part of how we deliver the best care possible to the communities we serve. As a condition of employment, IU Health requires all new hires to receive various vaccinations, including the influenza and COVID-19 vaccines, barring an approved exemption. New hires will also be provided the option to submit proof of previous vaccination.

We are an equal opportunity employer and value diversity and inclusion at IU Health. IU Health does not discriminate on the basis of race, color, religion, sex, sexual orientation, age, disability, genetic information, veteran status, national origin, gender identity and/or expression, marital status or any other characteristic protected by federal, state or local law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Qualifications for the Director-System Marketing Role

Overview

The Director-System Marketing develops, implements, and executes marketing strategies and plans to achieve Strategic Business Unit & System annual and long-term goals. The Director promotes and maintains the brand image at local, national or international levels. The incumbent coordinates the marketing strategies including budgets, advertising and promotion of the brand. Develops associated advertising campaigns. The leader applies various communication strategies to create an impression, raise awareness, and encourage a preference and response by the target audience for the organization and its products, services, and brands. The Director-System Marketing establishes policy and direction for department, and is accountable for department results.
  • qualifications__list
     Bachelors Degree Required. Masters Preferred.
  •  Degree in Marketing, Health Administration, Business Administration, or related field preferred.
  • Requires 7-10 years of relevant experience including significant experience leading brand strategy.
  •  Requires 3+ years of direct supervisory leadership experience in a healthcare-related industry.
  •  Requires leadership experience in a matrix organization and complex work environment.
  •  Requires knowledge of state and national regulatory agency guidelines.
Job Page Content image

Indiana University Health is Indiana’s most comprehensive health system, with 16 hospitals and more than 34,000 team members serving Hoosiers across the state. Our partnership with the Indiana University School of Medicine gives our team members access to the very latest science and the very best training, advancing care for all. We’re looking for team members who share the things that matter most to us. People who are inspired by challenging and meaningful work for the good of every patient. People who are compassionate and serve with a purpose. People who aspire to excellence every day. People who are always ready to apply themselves.

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