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Indiana University Health

Senior Associate-Marketing

System Services
Date Posted
21 September, 2022
Schedule & Shift
Full Time
Requisition Number
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Senior Associate-Marketing

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Job Description


Are you ready for an exciting and rewarding career, working alongside some of the brightest minds in healthcare? Indiana University Health is seeking a dedicated and enthusiastic marketing professional to join our growing team and further our vision of making Indiana one of the nation’s healthiest states.

As a key contributor to awareness of the IU Health brand, the Senior Marketing Associate manages the development and extension of brand architecture. The position supports the achievement of strategic marketing objectives for obstetrics/gynecology, driving top of the funnel growth.

Key activities:

  • Manages the development and extension of IU Health’s brand architecture across the organization. Support the implementation of new signage standards, and work with partners to extend the brand architecture across digital platforms.
  • Partners with key stakeholders and business units, including the IU Health Foundation, to extend the brand to, and infuse the brand within, all areas of the organization.
  • Supports the achievement of strategic business unit marketing objectives for obstetrics/gynecology through the development and execution of effective brand plans.
  • Identifies and implements marketing strategies and programs in collaboration with cross-functional teams, and external partners.
  • Provides support for the development of marketing materials, including creative direction and copy development, to effectively represent the services, brand, and organization to target audiences.
  • Supports content creation and identifies opportunities to amplify key messages through a variety of channels, and measures/reports results.
  • Responsible for research and competitive analysis for marketing projects.
  • Works with other functional areas to collect information collaborate, and communicate plans and results.
  • Builds relationships with key stakeholders in support of business objectives, providing excellent service and support.
  • Other projects and areas of focus may be assigned as needed. The ideal candidate will be a self-starter, critical thinker, highly organized, resourceful and a strong communicator and collaborator, with keen attention to detail, the ability to manage projects with sound methodologies and the desire to pursue a career in healthcare for a mission-driven organization. The marketing, experience and communication organization at IU Health is comprised of many different teams and focus areas, including system and service line marketing, regional marketing, digital marketing, patient experience, research and analytics, social media, internal and corporate communications, and public relations, which offers many unique opportunities to develop both personally and professionally. Sound like a match? Take the next step and apply to join the team that is united in leading the way, both today and in the future.
  • Bachelors Degree Required.
  • 3-5 years of relevant experience. Degree in Marketing, Business, Sales, Journalism, or healthcare-related field preferred. Experience in a healthcare related industry preferred. Experience with matrix organization and complex work environment a plus . Experience exhibiting professional judgment and diplomacy in handling unexpected problems and frequent interruptions.



Safeguarding our patients and each other is an important part of how we deliver the best care possible to the communities we serve. As a condition of employment, IU Health requires all new hires to receive various vaccinations, including the influenza and COVID-19 vaccines, barring an approved exemption. New hires will also be provided the option to submit proof of previous vaccination.

We are an equal opportunity employer and value diversity and inclusion at IU Health. IU Health does not discriminate on the basis of race, color, religion, sex, sexual orientation, age, disability, genetic information, veteran status, national origin, gender identity and/or expression, marital status or any other characteristic protected by federal, state or local law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Indiana University Health is Indiana’s most comprehensive health system, with 16 hospitals and more than 34,000 team members serving Hoosiers across the state. Our partnership with the Indiana University School of Medicine gives our team members access to the very latest science and the very best training, advancing care for all. We’re looking for team members who share the things that matter most to us. People who are inspired by challenging and meaningful work for the good of every patient. People who are compassionate and serve with a purpose. People who aspire to excellence every day. People who are always ready to apply themselves.

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