Overview

Are you ready for an exciting and rewarding career, working alongside some of the brightest minds in healthcare? Indiana University Health is seeking a dedicated and enthusiastic marketing professional to join our growing team and further our vision of making Indiana one of the nation’s healthiest states.

As a key contributor to the IU Health employer brand, the Brand Manager will help develop and execute the IU Health employer brand and support marketing efforts for hiring key talent supporting Talent Acquisition for the system.

Key activities:

• This role creates, supports and executes system marketing strategies and effective brand plans to achieve business annual and long-term goals.
• Provides support for the development of marketing materials, including creative direction and copy development, to effectively represent the services, brand, and organization to target audiences.
• Supports content creation and identifies opportunities to amplify key messages through a variety of channels, and measures/reports results.
• Responsible for research and competitive analysis for marketing projects and system strategy.
  Works cross-functionally in a matrix environment to support the implementation of marketing strategies and plans, as well as associated campaigns and report out on results.
• Analyzes and interprets data and recommends changes to marketing objectives and/or programs.
• Collaborate and manage nationally recognized marketing agency to help support key campaign elements and strategy.
• Builds relationships with key stakeholders in support of business objectives, providing excellent service and support.
• Other projects and areas of focus may be assigned as needed.

The ideal candidate will be a self-starter, critical thinker, highly organized, resourceful and a strong communicator and collaborator, with keen attention to detail, the ability to manage projects with sound methodologies and the desire to pursue a career in healthcare for a mission-driven organization. The marketing, experience and communication organization at IU Health is comprised of many different teams and focus areas, including system and service line marketing, regional marketing, digital marketing, patient experience, research and analytics, social media, internal and corporate communications, and public relations, which offers many unique opportunities to develop both personally and professionally. Sound like a match? Take the next step and apply to join the team that is united in leading the way, both today and in the future.

•Bachelors Degree Required.

•5-7 years of relevant experience. Degree in Marketing, Business, Sales, Journalism, or healthcare-related field preferred Experience in a healthcare related industry preferred but not required. Experience supporting talent acquisition/recruiting is a plus. Experience building CRM marketing campaigns is a plus. Experience with matrix organizations and complex work environment, experience exhibiting professional judgment and diplomacy in handling unexpected problems and frequent interruptions is required.

Safeguarding our patients and each other is an important part of how we deliver the best care possible to the communities we serve. As a condition of employment, IU Health requires all new hires to receive various vaccinations, including the influenza and COVID-19 vaccines, barring an approved exemption. New hires will also be provided the option to submit proof of previous vaccination.

We are an equal opportunity employer and value diversity and inclusion at IU Health. IU Health does not discriminate on the basis of race, color, religion, sex, sexual orientation, age, disability, genetic information, veteran status, national origin, gender identity and/or expression, marital status or any other characteristic protected by federal, state or local law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.