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Indiana University Health

Brand Manager-System Marketing

System Health Solutions
Date Posted
21 June, 2022
Schedule & Shift
Full Time
Day
Requisition Number
333704
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Brand Manager-System Marketing

Job Description

Overview

Looking to build your career at a growing company? Apply now - we can't wait to hear from you!

The Brand Manager Supports and executes the Lifeline (ALS/BLS and EMS), Ambulatory Surgery Centers and Virtual Care service line (SSL) marketing strategies and effective brand plans to achieve SSL & Strategic Business Unit annual and long-term goals. Identifies and implements marketing strategies and programs in collaboration with cross-functional teams. Coordinates the development of marketing communications materials by creative design and creative writing services to effectively represent the products, services, brands and/or the organization to customers and prospects. Heavy marketing efforts related to the referring provider as the audience as opposed to direct to consumer. Responsible for research and competitive analysis for marketing projects. Works with other functional areas to collect information. Analyzes and interprets data and recommends changes to marketing objectives and/or programs.

Bachelors Degree Required. Masters Preferred.
•5-7 years of relevant experience. Degree in Marketing, Business, Sales, Journalism, or healthcare-related field preferred. Experience in a healthcare related industry preferred. Experience with matrix organization and complex work environment preferred. Experience exhibiting professional judgment and diplomacy in handling unexpected problems and frequent interruptions.

#LI-SL1

 

Safeguarding our patients and each other is an important part of how we deliver the best care possible to the communities we serve. As a condition of employment, IU Health requires all new hires to receive various vaccinations, including the influenza and COVID-19 vaccines, barring an approved exemption. New hires will also be provided the option to submit proof of previous vaccination.

We are an equal opportunity employer and value diversity and inclusion at IU Health. IU Health does not discriminate on the basis of race, color, religion, sex, sexual orientation, age, disability, genetic information, veteran status, national origin, gender identity and/or expression, marital status or any other characteristic protected by federal, state or local law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Qualifications for the Brand Manager-System Marketing Role

Overview

Looking to build your career at a growing company? Apply now - we can't wait to hear from you!

The Brand Manager Supports and executes the Lifeline (ALS/BLS and EMS), Ambulatory Surgery Centers and Virtual Care service line (SSL) marketing strategies and effective brand plans to achieve SSL & Strategic Business Unit annual and long-term goals. Identifies and implements marketing strategies and programs in collaboration with cross-functional teams. Coordinates the development of marketing communications materials by creative design and creative writing services to effectively represent the products, services, brands and/or the organization to customers and prospects. Heavy marketing efforts related to the referring provider as the audience as opposed to direct to consumer. Responsible for research and competitive analysis for marketing projects. Works with other functional areas to collect information. Analyzes and interprets data and recommends changes to marketing objectives and/or programs.

  • qualifications__list
    Bachelors Degree Required. Masters Preferred.
  • 5-7 years of relevant experience. Degree in Marketing, Business, Sales, Journalism, or healthcare-related field preferred. Experience in a healthcare related industry preferred. Experience with matrix organization and complex work environment preferred. Experience exhibiting professional judgment and diplomacy in handling unexpected problems and frequent interruptions.

    #LI-SL1

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Indiana University Health is Indiana’s most comprehensive health system, with 16 hospitals and more than 34,000 team members serving Hoosiers across the state. Our partnership with the Indiana University School of Medicine gives our team members access to the very latest science and the very best training, advancing care for all. We’re looking for team members who share the things that matter most to us. People who are inspired by challenging and meaningful work for the good of every patient. People who are compassionate and serve with a purpose. People who aspire to excellence every day. People who are always ready to apply themselves.

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